RESUL Smart Duo | Cross-Channel Attribution & Smart Link Generator

Identify Every Person. Attribute Every Conversion.

Smart Duo combines a branded Smart Link and a cookie-independent SDK to resolve identities, track omnichannel journeys, and deliver individual-level attribution across owned, earned, and paid media.

What Makes Smart Duo Different

Identity Is the Foundation of Attribution

You cannot attribute a conversion to the right touchpoint if you do not know who the person is. Smart Duo resolves identity first, then maps each individual journey from first click to conversion.

Every Individual Gets Their Own Smart Link

Smart Duo generates a unique branded link for each person. Every interaction is tracked at the individual level instead of the campaign level.

From Unknown Visitor to Identified Customer

Smart Duo progressively builds customer identities across three stages: Unknown, Known, and Identified. As identity sharpens, attribution becomes more precise.

Built for a Cookie-Independent World

The One-Line SDK uses device fingerprinting to identify users across browsers, apps, and physical touchpoints without relying on cookies.

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What Makes Up Smart Duo

Smart Link

Deferred, individualized deep links that tag and track interactions across all digital assets. Deployable in minutes.
1) Tags every interaction across inbound and outbound channels
2) Supports offer tagging, location-aware logic, and analytics
3) Works across paid media, email, QR, SMS, messaging apps, and more

Smart Link

One-Line SDK

A single line of code that powers identity resolution, event tracking, and real-time personalization. Integrates instantly.
1) Tracks sessions, events, and behaviors in real time
2) Enables progressive profiling and identity stitching across devices
3) Supports rule-based triggers and contextual engagement

One-Line SDK
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Smart Duo Capabilities

Identity Resolution

Match anonymous and known users across devices and channels to build unified, evolving profiles.

Real-Time Triggers

Activate next-best communications instantly based on individual behavior, context, and profile updates.

End-to-End Attribution

Understand which journeys and touchpoints drive conversion at the individual level.

Omnichannel Activation

Trigger personalized interactions across every channel, from email, push, in-app, web, SMS, social, and QR to IoT-enabled and offline touchpoints.

Progressive Profiling

Capture relevant data over time without friction, enriching profiles with each interaction.

Performance Metrics

42%

Increase in engagement with pilot campaigns

20%

Lift in attributable conversions

50%

Lower acquisition costs

2.1X

Conversion uplift for leading bank

10X

Faster audience targeting and activation

Frequently Asked Questions

Smart Duo is RESUL's combination of Smart Link and a One-Line SDK. Together, they resolve audience identity and enable individual-level cross-channel attribution.

Smart Duo tracks each individual across channels using Smart Links and SDK signals, then maps every interaction to a unified profile to measure conversion paths accurately.

A Smart Link is a branded, individualized link generated for each audience member. It tracks interactions across channels and carries context needed for attribution.

Yes, the One-Line SDK uses device fingerprinting instead of cookies to enable reliable tracking across browsers, apps, and physical environments.

Yes, every visitor is assigned a Temporary ID from the first interaction, which evolves into a known and then identified profile over time.

Yes, it connects physical interactions such as QR scans, in-store visits, and POS activities with digital journeys to provide a complete view of conversion.

Most tools measure campaigns. Smart Duo measures people. It resolves identity first, then tracks each individual journey to deliver precise attribution.

Attribute Every Conversion. Know Every Journey.

See how Smart Duo resolves identity and delivers individual-level cross-channel attribution.