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Make It Personal. Make It Count.

Get AI-driven personalization right with RESUL: effective at scale, evolving across channels, and optimized for the individual, always.

How RESUL Personalizes Better

Across Physical and Digital Worlds

RESUL is truly omnichannel, because your customers already are. From posters to smartphones to stores to the Internet of Things, make every interaction winningly personalized, beyond the physical-digital divide.

GenAI-Powered. Geared for Impact

Personalization can be a major initiative, but Genie makes it easy. Detect individual propensities, generate precisely tailored content, and accelerate conversion with AI-individualized journeys.

No Extra Work. No Delay.

RESUL handles the complicated parts of personalization so you can focus on what matters—identifying the right goals, tracking your progress, and making adjustments with actionable insights, all with minimal delay.

Real-Time Relevance

Wherever your customers are, RESUL monitors their behaviors to trigger perfectly-timed, contextualized communications—interventions that seize every opportunity on your behalf.

SMB-Friendly and Enterprise-Ready like No Other

SMBs or major enterprises, everybody needs personalization. RESUL streamlines the hardest parts for fledging businesses, all while giving enterprises the innovative, robust infrastructure to practice—and measure—customer centricity across subsidiaries.

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Explore Our Personalization Toolbox

Tailor Engagement with Next-Best Optimization

Let Genie pinpoint your audience’s propensities, so it knows exactly the right content, offers, and interactions to deliver for every customer at every step of their journeys with you.

Tailor Engagement with Next-Best Optimization

Simplify Personalization with GenAI Automation

Knowing what will work for your customers can be difficult. Genie eliminates the guesswork for you—analyzing audience data in much greater depth to generate high-performing target segments, tailored content, and entire journey flows.

Simplify Personalization with GenAI Automation

Scale Adaptive Customer Journeys

Deploy omnichannel customer journeys that instantly adapt to each customer—automatically adjusting when, where, and how to engage them for maximum success.

Scale Adaptive Customer Journeys

Tap into Segment-of-One Insights

RESUL transforms siloed data and disparate interactions into a comprehensive, ever-evolving view of your customer—their personas, behaviors, propensities, and everything that makes them tick.

Tap into Segment-of-One Insights

Capture Attention with Dynamic Content

Instead of cookie-cutter copy, win over prospects and keep customers interested with content—app screens, landing pages, banners, emails, and much more—dynamically customized based on audience attributes.

Capture Attention with Dynamic Content

Expand the Realm of Personalized CX

Location-based targeting is far from the end with RESUL. Incorporate IoT-enabled devices to deliver phygital experiences that keep up with digital-native consumers.

Expand the Realm of Personalized CX
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Performance Metrics

50M

Records ingested in under 30 minutes

<50ms

Identity Resolution per record

3000+

Attributes supported per customer record

100+

Pre-build connectors for data ingestion

Frequently Asked Questions

RESUL supports:

  • Real-time, behavioral triggers

  • Adaptive customer journeys with audience response-based follow-up branching

  • Next-best, propensity-based experience optimization (offer, content, channel, and time)

  • Content targeting

  • GenAI content, segment, and journey generation based on user prompt, customer data, and past engagement

  • Actionable, next-best engagement workflows recommended for individual customers by Genie AI

RESUL supports personalization—with channel-specific capabilities—on web, SMS, WhatsApp, mobile notifications, web notifications, QR codes, IoT devices, social media (Facebook, Instagram, X, LinkedIn), social ad platforms, paid media platforms, RCS, and more.

RESUL’s personalization capabilities can be accessed and managed from the same integrated, intuitive solution interface as the other modules. You can utilize all the features without delay or priori coding knowledge.

Genie, RESUL’s agentic AI, automates and optimizes many of the calculations, optimizations, and analyses that would be time-consuming for your team. You can also utilize Genie to generate engagement programs or customer journeys and simplify segmentation to aid your personalization efforts.

RESUL primarily personalizes content in three ways. First, content targeting, where customizable content blocks in templates can adapt to customer attributes. Second, next-best content, where RESUL determines the best piece of content for each customer and entire content journeys based on real-time and historical data. Third, GenAI content personalization, where the user can instruct Genie to generate tailored content for an audience.

Genie is essential to personalization in RESUL, which is reflected in the following features:

  • Contextual interactions based on real-time behavioral signals

  • Next-best content, channel, offer, and time optimization

  • Customer journey personalization based on real-time signals, audience responses, AI-derived propensities, and past engagement data

  • GenAI template and content generation tailored to target audiences

  • Prompt-based segment and customer journey generation

  • AI-driven identity resolution to facilitate personalized customer engagement and attribution

Not All Personalization Is the Same. Make Yours Count with RESUL.

Learn how RESUL’s truly omnichannel, Genie-powered personalization can drive your growth.