Publish Where Your Customers Are
Schedule single, multi-image, carousel, and video posts to Pinterest, X, Instagram, Facebook, and LinkedIn from one calendar.
RESUL Social | Organic Publishing and Paid Social on First-Party Data
Manage Every Social Channel from One Place
Plan, publish, and amplify organic and paid content across Pinterest, X, Instagram, Facebook, and LinkedIn with first-party customer intelligence behind every post and every audience.
Performance and Scale
Messages/hour — High-throughput delivery through direct carrier partnerships.
Email throughput with real-time tracking and retry logic.
Growing global coverage— Active across major carriers in markets with expanding reach.
What You Can Achieve
Coordinate Organic and Paid
Boost top-performing organic posts into paid campaigns and run audience-targeted social ads without leaving the platform.
Retarget with Real Data
Push first-party ad audiences to Meta, Pinterest, X, and LinkedIn based on actual customer behavior instead of third-party speculations.
Suppress to Save Budget
Automatically exclude recent purchasers, active journey participants, and churned users from paid social audiences.
Channel Switching
When a customer doesn’t open an email or click a push notification, RESUL can switch to a paid social ad as the next step in the same journey.
Why RESUL Is Different
- One Platform for Organic and Paid
Most teams stitch together a publishing tool, an ad manager, and a CDP. RESUL handles content calendars, paid audiences, and customer intelligence in one platform, with the same first-party data informing every post and every audience.
- First-Party Profiles Behind Every Post
Captions, timing, and audience targeting draw from the same unified customer profile that powers your email and push as opposed to a separate social-only dataset.
- Social as Part of the Customer Journey
Organic posts and paid social can sit inside cross-channel customer journeys—triggered by email non-opens, suppressed when a customer converts elsewhere, switched to when an in-app message goes unread.
- Suppression Is Automatic
Recent purchasers, churned users, and active journey participants are excluded from paid social audiences in real time. No manual list management necessary.
- Closed-Loop Attribution for Organic, Too
Most attribution tools only measure paid social. RESUL connects organic engagement like post views, comments, and saves to downstream revenue alongside paid impressions, so you can see what each touchpoint actually contributed.
How It Works
Unified Customer Profiles
RESUL builds a single view of every customer from behavioral, transactional, and engagement data across all channels.
Content Calendar and Asset Library
Plan, schedule, and approve posts in a shared calendar. Reuse approved creative across networks from one asset library.
Audience Rules and Segmentation
Define paid audience rules using any combination of attributes, events, and predictive scores. Audiences update in real time as the data changes.
Multi-Network Publishing and Sync
Publish posts directly to Pinterest, X, Instagram, Facebook, and LinkedIn. Paid audiences sync to Meta Custom Audiences, Pinterest, X, and LinkedIn Matched Audiences. No CSV exports, no manual uploads.
Closed-Loop Attribution
Multi-touch attribution connects organic engagement and paid social exposure to downstream conversions across all channels.
Platforms We Support<
Meta (Facebook and Instagram)
Multi-format publishing (posts, Stories, Reels), Custom Audiences, lookalikes, and suppression lists synced via the Meta Business API.
Pin and idea-pin scheduling for organic; first-party audience sync for Pinterest Ads.
X (Twitter)
Post scheduling with single, multi-image, and video formats; Custom Audience sync for promoted ads.
Page post scheduling and Matched Audiences for B2B paid targeting based on unified account and contact profiles.
Approval and Compliance
Multi-reviewer approval workflows, brand-safe asset libraries, and audit logs across all networks.
Implementation and Support
Built-In Integration
Direct platform integrations with Meta Business, Pinterest, X, and LinkedIn configured during onboarding
Preconfigured Resources
Calendar, asset library, and approval workflows preconfigured for common team structures
Prebuilt Templates
Pre-built suppression, retargeting, and lookalike templates for paid campaigns
Client Support
Ongoing support for new platform integrations as your social mix evolves
Frequently Asked Questions
RESUL supports organic publishing and paid audience sync for Pinterest, X (Twitter), Instagram, Facebook, and LinkedIn. TikTok is not currently supported.
Yes, RESUL handles content planning, multi-network publishing, and paid audience sync from the same platform, so the same customer intelligence informs both.
First-party customer segments are pushed directly to Meta Custom Audiences, Pinterest Ads, X Custom Audiences, and LinkedIn Matched Audiences. No CSV exports, no manual uploads.
Yes, RESUL automatically excludes recent converters, active journey participants, and opted-out customers from paid social audiences in real time.
Yes, you can include both organic posts and paid social as steps in adaptive, cross-channel journeys from RESUL’s journey builder.
Multi-touch attribution connects organic and paid social exposure to downstream conversions across all channels to show you how much each touchpoint contributed versus what owned channels would have captured anyway.
Smarter Social Starts with Better Data
Bring your organic publishing and paid social into one platform. Powered by your own customer intelligence.